Hotels and Online Marketing

Without a sliver of a doubt, online marketing has spawned its own set of rules and principles. The dynamic online audience has become essential for marketing because of the sheer number of people who spends hours upon hours in front of their computers browsing away at their favorite sites. Perhaps that’s a big reason why even hotels are turning to the World Wide Web to sell their stuff and build relationships with clients.

The online world serves as an important platform where hotels can establish their presence, making life more convenient for possible guests because they can see all sorts of vital information even before they make their reservations. This all starts from the hotel’s own web site, of course. Still, there are many other sources such as hotel blogs and reservation sites that feature press releases and even user-generated content.

Pictures, the kind of accommodations, research on sights to see, and even feedback on the hotels themselves are just some types of information that the vacationer or traveling businessman can find online. Want to know what you can find in this or that hotel? One quick search through search engine Google nets a few pages’ worth of information already.

With the dawn of search engine optimization and search engine marketing, increasing the visibility of a particular web site has become a tad more serious business. Businesses, including hotels, are paying more attention to calling attention.

Another platform that has been transforming the online marketing landscape is the widely-popular social networking site Facebook. With tens of millions of users logging on to Facebook everyday, it has become an important tool for marketers, as well. Just imagine having a presence there and being able to maintain client relationships while having good chances of generating new clientele because of the word-of-mouth nature of the platform.

Viral marketing is also a big hit online. While it can also be quite effective in real-world marketing, the variety of online platforms-blogs, social networking web sites, e-mail, etc. offer a much more dynamic execution for the viral campaign. An example of this is the Fairfield Inn viral video, which has been well-received by critics.

Online, it is also much easier to update people on the changes to hotels. For example, hotel rebranding can be immediately shown and explained on web sites, then blogs and showcase sites will be featuring that rebranding as well. Promotional campaigns and specialized one-off offerings can also be directly presented to customers online.

Additionally, clients can enjoy convenience as well, since they can access various information about the hotels they are looking into-all at the comfort of their own homes or work stations. All it takes are a few clicks.

Overall, online marketing is definitely an indispensable tool for hotels seeking to maintain customer relations and establish new relationships with potential clients. As more and more people of all ages and from all walks of life get on the World Wide Web, it becomes increasingly important for such businesses as hotels and other members of the hospitality industry to establish a good online presence.