Hotels and Online Marketing

Without a sliver of a doubt, online marketing has spawned its own set of rules and principles. The dynamic online audience has become essential for marketing because of the sheer number of people who spends hours upon hours in front of their computers browsing away at their favorite sites. Perhaps that’s a big reason why even hotels are turning to the World Wide Web to sell their stuff and build relationships with clients.

The online world serves as an important platform where hotels can establish their presence, making life more convenient for possible guests because they can see all sorts of vital information even before they make their reservations. This all starts from the hotel’s own web site, of course. Still, there are many other sources such as hotel blogs and reservation sites that feature press releases and even user-generated content.

Pictures, the kind of accommodations, research on sights to see, and even feedback on the hotels themselves are just some types of information that the vacationer or traveling businessman can find online. Want to know what you can find in this or that hotel? One quick search through search engine Google nets a few pages’ worth of information already.

With the dawn of search engine optimization and search engine marketing, increasing the visibility of a particular web site has become a tad more serious business. Businesses, including hotels, are paying more attention to calling attention.

Another platform that has been transforming the online marketing landscape is the widely-popular social networking site Facebook. With tens of millions of users logging on to Facebook everyday, it has become an important tool for marketers, as well. Just imagine having a presence there and being able to maintain client relationships while having good chances of generating new clientele because of the word-of-mouth nature of the platform.

Viral marketing is also a big hit online. While it can also be quite effective in real-world marketing, the variety of online platforms-blogs, social networking web sites, e-mail, etc. offer a much more dynamic execution for the viral campaign. An example of this is the Fairfield Inn viral video, which has been well-received by critics.

Online, it is also much easier to update people on the changes to hotels. For example, hotel rebranding can be immediately shown and explained on web sites, then blogs and showcase sites will be featuring that rebranding as well. Promotional campaigns and specialized one-off offerings can also be directly presented to customers online.

Additionally, clients can enjoy convenience as well, since they can access various information about the hotels they are looking into-all at the comfort of their own homes or work stations. All it takes are a few clicks.

Overall, online marketing is definitely an indispensable tool for hotels seeking to maintain customer relations and establish new relationships with potential clients. As more and more people of all ages and from all walks of life get on the World Wide Web, it becomes increasingly important for such businesses as hotels and other members of the hospitality industry to establish a good online presence.

The Importance of Blogs for Hotels, Resorts and Destinations

Blogging has gone from a cool idea to a very useful and important Marketing Tool; it’s probably the fastest growing communication tool in today’s social networking world. Starting a blog can help your Hotel, Resort or Destination accomplish two very important things: Search Visibility and Followers. If you are serious about succeeding on line, start a blog!

Blogs are the foundation of well-planned online marketing campaigns. It collects information and distributes content to other networks. It’s very powerful in the Social Networking World. Very few people care about who the blogger is. Readers care more about the content, the solutions, ideas and experiences they find while reading them.

As a Hotel, Resort or Destination you should involve a wide range of employees in the blogging process. This group of people will share different points of view from different areas of your hotel or your location. The more content, the more pages and the more pages, the more likely that Search Engines will land on your blog.

Most blog traffic comes from first-time readers. This is a great opportunity for your Hotel, Resort or Destination to turn a new follower into a long-term follower! Every page in your blog should have it’s own personality and should be treated as a ‘Home Page’. Always offer options for people to return and follow you.

If you doubt the value of blogs, just add up the amount of clicks and the cost associated with them in a ‘Pay-Per-Click campaign’ to engage a new follower.

It’s a smart idea to have a blogging plan. Just like a magazine, you need an editorial calendar to give structure to your content mix and provide consistency for your readers.

A blogging editorial calendar can be done in a multiple of different ways, just make one. Use whatever you feel most comfortable with; an excel sheet, a scheduling tool, a piece of paper, an agenda or any method that you and your team can follow.

Your blog should be divided into sections and topics. Your editorial calendar should also have the same divisions. Include information and detail as needed that will get you and your team writing.

Make time for interviews and research and include them in your editorial calendar. Don’t be late; your blog needs to be consistent and on time. Make sure everyone is available for the interview. It’s also important to know before hand the topics that are going to be discussed.

If you create an editorial calendar at least two months in advance, you will have enough time for changes as well as to take care of unscheduled issues. Set goals and deadlines for you and your team, everyone has to be synchronized and working on time.

Brainstorming is a very important part of blogging. The content has to be interesting; there has to be a mix in what you want and need to include. A Hotel cannot only blog about it rooms and restaurants it also needs to blog about the Destination, How to get there, special events happening in the community. The destination should also blog about the Hotels, their achievements, etc.

It’s important to establish the frequency of each content type. A Resort might want to interview one staff member per week, but maybe a Destination wants to make a case study of a Resort once a month.

Your editorial calendar should include titles for each day, at least for the next 30 days. Remember that last minute deals happen, breaking news takes place or certain stories that needs to be published as they happen; also leave space in your calendar for specials. Remember to be flexible and let your calendar be flexible as well.

Resort Creative Solutions helps hotel & resort developers and travel destinations retool under-performing marketing programs to accelerate sales performance. We build brands. We make relationships. And emotionally connect them in engaging, entertaining and interactive ways. It’s quite simple and profitable.

Boutique Hotel Internet Marketing

Boutique hotel internet marketing has dramatically changed this past few years. Never has there been a better time to get a tremendous amount of exposure, website traffic, leads, and new customers from the worldwide web, though. The opportunity to be the number one establishment in your local area is there for the taking. Here are some things to do immediately when it comes to marketing your hotel or resort online.

Use Social Networking

Facebook and Twitter come to mind as the major social networking front-runners. Facebook itself boast over 600 million users at present. Talk about a massive lead generation powerhouse! You can meet targeted people locally or related to a specific industry on social networking websites, building trust and credibility fast.

Facebook, and most other networks, now have an ads section similar to Google AdWords where you can get mass exposure in no time at all. Knowing how to harness this medium can give your hotel / resort all the growth you want.

Get Online Reviews

Google Places, Yelp, TripAdvisor, and CitySearch are a few places you can start. Hold contests and incentives for your current and past customers to get them to provide feedback. People trust other people’s reviews so you can use this to your advantage when it comes to hotel internet marketing.

Amazon.com is prime example. Most often when you go there, you read the reviews before ever purchasing a book. Why? Reason being, you want to get unbiased user feedback to make an educated decision.

Create and Distribute Videos

Video is a very powerful medium to connect with any brand and get a sense of the establishment before ever being there. Customers want to see the place live before ever setting foot in your resort or boutique hotel.

If you have knowledge of search engine optimization and internet marketing, you’ll be able to rank the videos on the first page of Google for high-traffic search terms, too. Then, you can sit-back as they work for you 24 hours per day, 7 days per week.

Start a Blog

A blog is your home-base online and can be a good place to bring the traffic to from your other lead generation campaigns. WordPress is the best platform to use and make sure the blog gets installed directly on your website. Never use a sub-domain.

It’s important to post regularly on the blog and know how to optimize each post for Google and other search engines. This can be a great traffic generator once your blog establishes a bit of authority. This boutique hotel marketing strategy is like a snowball that can turn into an avalanche eventually.

Aggressive boutique hotel internet marketing is necessary for those companies wanting to grow quickly in today’s time. It’s the easiest and most effective way to stand out from all of the other chain and corporate hotels. Having a seasoned hotel marketing consultant by your side to implement these campaigns can fast-track your growth, too.